Privacy notice

Observata Sweden AB (organisation number 559261-0140) is the data controller responsible for the personal data covered by this privacy notice.

• Address: Trade Center Halmstad, Box 837, SE-301 18 Halmstad, Sweden
• Contact: legal@observata.com

This notice applies to visitors to observata.com, individuals who contact us, and professional contacts at our customers, prospects, partners, and suppliers.

We collect and process personal data solely where necessary to operate our website, respond to enquiries, manage business relationships, improve our services and maintain system security.

This data may include:

• Contact & communication data: Name, professional contact details, company name, job title, and message content submitted through our contact forms or direct enquiries.
• Online identifiers & telemetry: IP address, device and browser specifications, pages visited, and interaction data when using our website.
• Chat records: Conversation transcripts when using our website chat function.
• B2B visitor intelligence: IP-derived company information and publicly available corporate data used to evaluate organisational interest in our services.
• Security & operational logs: Technical event records required to operate, monitor, and safeguard our website infrastructure.

• Enquiries and business communications: We process contact and enquiry information based on our legitimate interest in responding to commercial enquiries, or to take steps at your request before entering into a contract.
• Analytics and digital marketing: We use non-essential website analytics and marketing technologies only where you have provided explicit consent.
• B2B intelligence and system security: We process corporate visitor insights, security logs, and technical metrics based on our legitimate interest in developing relevant commercial relationships and maintaining a secure, resilient web environment. You maintain the right to object to processing based on legitimate interests at any time.

We deploy strictly necessary cookies to ensure the core functions of our website operate correctly. Analytics and marketing cookies are activated only with your prior consent.

We utilise Cookiebot to manage and record cookie consent preferences. You can amend or withdraw your consent at any time via the Cookiebot interface on our site. For comprehensive details, please review our Cookie policy.

We engage vetted third-party service providers to support our website operations and business systems. Depending on the engagement, these entities may process personal data on our behalf as data processors or act as independent data controllers:

• Zoho: Contact form handling, CRM administration and website visitor chat.
• Google Analytics: Website performance and aggregated visitor analytics.
• Leadfeeder: B2B visitor identification and corporate interest analytics.
• LinkedIn: B2B marketing attribution and conversion measurement.
• Cookiebot: Consent management platform and audit logging.
• Hetzner Online GmbH: Web hosting infrastructure, content delivery, and server security.

We may also disclose personal data where required by statutory obligation, to enforce or protect our legal rights, or in connection with a corporate transaction or restructuring.

A register of material third-party processors handling customer data is available in our Sub-processor Directory, or by contacting legal@observata.com.

Certain third-party service providers may process personal data outside the European Economic Area (EEA). Where cross-border transfers take place, we ensure appropriate safeguards are established in accordance with applicable data protection laws, such as European Commission adequacy decisions or Standard Contractual Clauses (SCCs).

To request further information regarding specific transfer mechanisms, contact legal@observata.com.

Personal data is retained only for the duration necessary to fulfil the distinct operational purposes for which it was gathered, including compliance with statutory, legal, accounting and regulatory obligations.

Under applicable data protection legislation (including the EU GDPR), you hold specific rights regarding your personal data:

• The right to request access to, rectification of or erasure of your personal data.
• The right to request restriction of processing or data portability.
• The right to object to processing founded upon legitimate interests.
• The right to withdraw consent at any point where processing relies on consent.

You also reserve the right to lodge a formal complaint with the competent supervisory authority:

Integritetsskyddsmyndigheten (IMY)
Box 8114, 104 20 Stockholm, Sweden
Website: imy.se

To exercise any of these statutory rights, email legal@observata.com. Identity verification may be required prior to releasing information.

Our website may feature links or embedded media (such as videos, interactive maps, or external references) managed by third parties. These independent providers collect data and deploy cookies under their respective privacy policies.

We periodically revise this Privacy Notice to mirror operational or regulatory developments. The current version will always remain accessible on this page, marked with its revision date.