Who we are
Our website address is: https://observata.com. We are committed to protecting the privacy of our website visitors and clients.
Data we collect and why we collect it
We only collect personal data that you explicitly provide to us or that is gathered through our approved analytics and optimisation tools.
Contact forms (Zoho): Our website forms are securely hosted by Zoho and embedded via an iframe. When you submit an enquiry, the details you enter (such as your name, email address, company and message) are processed and stored securely within our Zoho environment so we can respond to your request.
Visitor analytics and communication (Google Analytics & Zoho SalesIQ): We use Google Analytics to understand website traffic and user behavior. We also use Zoho SalesIQ to assist with real-time visitor engagement and chat functionality. These tools use cookies to collect standard, anonymised data about how you interact with our site.
B2B visitor insights (Leadfeeder): We use Leadfeeder to identify the companies visiting our website by analysing visitor IP addresses. This data is used solely to understand corporate interest in our services and is automatically enriched with publicly available company information. Leadfeeder filters out private residential IP addresses to ensure individual user privacy.
Marketing and conversion tracking (LinkedIn): We may use LinkedIn insight tags to measure the effectiveness of our professional networking campaigns and understand our enterprise audience demographics.
Security and logging: We collect standard server logs, IP addresses and browser configurations to ensure website stability, maintain security and prevent malicious activity.
Cookies and consent management
Our website uses cookies to ensure core functionality, monitor performance and deliver targeted professional insights.
To give you complete control, we use Cookiebot as our consent management platform. When you first visit our site, Cookiebot allows you to choose exactly which categories of cookies you accept (Essential, Analytical or Marketing). You can view, change or withdraw your cookie consent at any time via the Cookiebot widget on our website.
Embedded content from other websites
Pages on this site may include embedded content (such as videos or external resources). Embedded content from third-party websites behaves in the exact same way as if you visited the other website directly.
These external providers may collect data about you, use cookies, embed additional tracking and monitor your interaction with that content.
Data retention and third-party transfers
We only retain personal data for as long as necessary to fulfil the purposes for which it was collected, including satisfying any legal, accounting or regulatory reporting requirements.
Because we use industry-standard enterprise tools like Zoho and Google, some data processing occurs on their secure infrastructure. We ensure all third-party vendors comply with applicable European data protection standards.
What rights you have over your data
You have the right to request access to the personal data we hold about you, or request that we update, correct or erase it. This does not include any data we are legally obliged to retain for administrative, legal or security purposes.
If you wish to exercise these rights, please contact our team directly.